Chess Masters
In programme graphics
Overview
When the BBC launched Chess Masters: The Endgame, a high stakes, fast paced tournament hosted by Sue Perkins, they needed a visual identity that could bridge the gap between grandmaster level strategy and prime time entertainment.
Bait Studio was brought on board to design and animate the complete broadcast graphics package, creating a sleek, contemporary visual language that made every tactical blunder, rapid move, and checkmate instantly readable for viewers at home.
On Screen Tactical Analysis
Custom UI graphics visualising Grandmaster David Howell’s real time breakdown of critical moves and pressure paths.
Tone & Tempo:
Give a traditional game a modern, high energy broadcast aesthetic that matched the show's fast moving narrative structure.
