WRU Kit Launch
Advertising, 3D Animation
WRU Kit Launch
We collaborated with Smorgasbord, on behalf of the Welsh Rugby Union and Under Armour on a short film to promote the launch of the new official Wales rugby kit.
Following the concept “Woven with Wales’, we used a combination of Side FX’s Houdini Software and Cinema4D from Maxon to create a sequence where the contours of the Welsh landscape come together to form the fabric of the jersey, working closely with Smorgasbord’s Creative Director Dylan Griffith.