Studio - Bait Studio

We are Bait

A true boutique motion design and visual effects studio.

We’re driven by design, inspired by collaboration and infectiously passionate about what we do — creating enticing visuals for TV, Film, Advertising and Music.


3 X BAFTA Cymru

Visual Effects − A Poet in New York
Motion Design − Tribe
Motion Design − Amazon

1 X RTS Award

Animation – ABC

1 X Canmol Wales Marketing Award

TV Advertising − Arriva Trains Wales


  • Concept and Look Development

  • Design

  • Pre-Visualisation

  • CG and Compositing

  • Digital matte painting

  • Animation

  • On-Set Supervision

  • Rig Removal and Clean Up


Jon Rennie

Managing Director

Jon has worked in computer games, animation and visual effects and now oversees the studio’s strategic development. He is also a feature film producer, his most recent award-winning film Black Mountain Poets was selected for this year’s SXSW festival.

Paul Nicholas

Creative Director

Paul founded Bait and oversees the studio’s creative output and leads the design process on all the studio’s design projects. He’s been into cycling since before everyone got into cycling.

Peter Rogers

Creative Producer

Peter is the main point of contact for our clients. He previously worked in advertising as an award winning creative and manager before putting his Raindance Producer’s Diploma to good use. He is also a published graphic novelist.

Christian Lett

VFX Supervisor

Christian supervises our visual effects projects, from script stage through to final delivery.  His eye for detail, technical knowledge and strong sense of story makes him invaluable on set and in studio.

Helen Pooler

Production Manager (Motion Design)

Helen runs the studio and makes sure our motion design projects are delivered on time and to budget. Prior to joining Bait she worked for Tidy Productions (Stella, The Great Outdoors). She is also an accomplished photographer.

Lucy Lawson-Duckett

Production Manager (Visual Effects)

Lucy oversees all our visual effects productions, keeping them running smoothly from start to finish. She has previously been the VFX Co-Ordinator on productions such as Da Vinci’s Demons and Ethel and Ernest the movie.

Llyr Williams

Lead VFX Artist

Llyr takes charge of the look development for our visual effects projects, drawing on his fine art background. He has previously worked on Doctor Who, Upstairs Downstairs and a number of music videos.

Nick Dacey

Senior Motion Designer

Nick is an award winning designer who has been with Bait for a number of years. He brings a wealth of experience to our motion design projects and is just as comfortable behind the camera as he is at his keyboard.

Paul Vorsman

Senior Compositor

Paul has more than a decade’s experience and has worked at visual effects studios around the world. Prior to joining Bait he has worked on the likes of Doctor Who, Ripper Street, The Golden Compass, Watchmen and World War Z.

Tom Lucas

Senior Animator

Tom is an award-winning animator and character designer, with experience working on TV series and commercials for Aardman, Rumpus and Dinamo.

Francesca Fornoni

Motion Designer

Fran is an established member of our design team, who is comfortable collaborating with others or leading projects herself.  She has studied both Visual Communication and Animation and her work encompasses a variety of styles.

Tafadzwa Mushawasha

Junior CG Artist

Tafadzwa has a background in photography and brings a keen eye to photo real CG work. He studied in Hertfordshire before returning to Cardiff to join Bait.

Robin Rhee

Junior Compositor

Robin was one of our first interns from the National Film and Television School’s MA in Digital Effects and has now joined us full-time. Prior to her MA she studied Film/Animation/Video at the Rhode Island School of Design in the US.

Aidan Brook

Junior Motion Designer

The newest member of our team, Aidan completed a Computer Animation and Digital SFX degree from Northumbria University which included two sandwich placements as a motion design intern. He specialises in animation, illustration and motion graphics, with a passion for all things bold, bright and immaculately timed.

Meet Us


We don't have any vacancies currently, but we are always looking to add freelance VFX and Motion Design artists to our talent pool. Send your showreel to