We designed and animated new look characters, working closely with the producer and director from script stage onwards

Opel/Vauxhall

Advertising/Internal Comms

We recently worked with Deeper Blue on two animated campaigns for Opel/Vauxhall.

 

The first was an online marketing campaign for the new On Star system. We worked from existing character designs to create a series of 8 character driven short films to highlight the different features of the On Star system.

 

Following the success of the On Star campaign, we were commissioned to work on an internal communications film for Opel/Vauxhall. For this film we designed and animated new look characters, working closely with the producer and director from script stage onwards to help shape an animated film which would resonate with Opel and Vauxhall staff.

 

Credits

  • Agency:

    Deeper Blue

  • Client:

    Opel

  • Creative Director:

    Paul Nicholas

  • Designers/Animators:

    Tom Lucas, Alice Parks, Francesca Fornoni, Alex Hollowood, Rory Williams, Nick Dacey