hayu

Channel Branding

We worked with our friends at Proud Creative in London to create the channel branding for hayu, a new reality TV platform from Universal. hayu streams US reality shows on the same day and date as release, along with box-sets of shows such as Made in Chelsea and Keeping Up with the Kardashians, to mobile devices and on Virgin Media TV Tivo.

 

We took the irreverent, confident tone of the channel and the visuals Proud had created and gave the motion elements a personality to match.