• American Interior

    ieie productions

  • Documentary Graphics Reel

    Bait Studio

  • Brilliance

    Armoury for De Beers Jewellery

  • 35 Diwrnod

    Boom Pictures for S4C

  • Ludus

    Boom Pictures for CBBC

  • A Poet in New York

    Modern TV for BBC

  • Betty Crocker

    The Collaborators

  • Trois Etapes

    Boomerang for Eurosport/Channel 4

  • Perfect Fit

    Harvest for Honeywell

  • Teen Nick

    Proud Creative

Featured Work

Bait is a creatively focused motion graphics and visual effects studio. We're driven by design, inspired by collaboration and infectiously passionate about what we do.




We work with a diverse range of clients across TV, film, music and advertising, using our design skills to create enticing and arresting visuals for a variety of platforms.

We're just as comfortable working alongside others, enhancing and embellishing their ideas, as we are creating complete concepts from scratch.


TV Advert for Arriva Trains Wales (Canmol Wales Marketing Award Winner)

Branding and Graphics Package for the BBC Two Series "Tribe" (BAFTA Winner).

Branding and Graphics Package for the BBC and Discovery series "Amazon" (BAFTA Winner).

Branding & Graphics for S4C's children's channel "Cyw" (BAFTA nominee).

Animation for S4C’s children’s programme "ABC" (RTS Winner).


  • Jon Rennie Managing Director

  • Paul Nicholas Creative Director

  • Peter Rogers Creative Producer

  • Llyr Williams VFX Supervisor

  • Christian Lett VFX Supervisor

  • Nick Dacey Senior Motion Designer

  • Helen Pooler Production Co-Ordinator


One year anniversary

This week is the one year anniversary of Bait's move from Cathedral Road in Pontcanna to the GloWorks building in Cardiff Bay.

Sharing space with our animation team Cloth Cat Animation and interactive developers Thud Media has resulted in some interesting collaborations and skill sharing over the past 12 months.

There are even more exciting things on the horizon for 2016 and we're very much looking forward to our second year in the building. We're currently busy giving the studio a new look, which we plan to unveil early next year.

Two nominations and a win for Bait at the BAFTA Cymru awards

Bait picked up two nominations in this year's BAFTA Cymru awards, with both our motion graphics and VFX work recognised in their respective categories.

Our first nomination was in the Titles and Graphic Identity category for the work we designed and created for critically-acclaimed football documentary Jack to a King: The Swansea City Story for YJB Films.

Our second nomination was for Special and Visual Effects (with our friends at Real SFX) for work on the TV film A Poet in New York for Modern Television. The drama documents the final days of poet Dylan Thomas and was broadcast on BBC One Wales, BBC Two and BBC America in 2014, during the BBC’s Dylan Thomas Centenary season. Much to our delight we won the award in this category, beating off fierce competition from VFX heavy shows Doctor Who and Da Vinci's Demons.

VFX Co-Ordinator position

Is being organised second nature to you? Are you always planning ahead?

Are you the kind of person who creates an itinerary for a weekend away? Who has a spreadsheet to organise a big night out? Then we’d like to hear from you.

You will need to be a confident communicator, comfortable dealing with the pressures of a busy studio. As well as being highly organised, you’ll need the ability to multi-task without it affecting your excellent attention to detail.

If you’re successful, you’ll be supporting the VFX Producer, VFX Supervisor and Production Manager, tracking projects and shots through the studio, liasing with VFX artists and clients. Importantly we’re looking for someone who is keen to explore a career in production, rather than someone who would eventually wants to become a VFX artist in their own right.

If you have experience using Shotgun, Nuke Studio/Hiero and FTrack software that would be beneficial and having previously worked in a VFX environment would also be highly advantageous. Editing experience and an understanding of file formats and colour space would also be helpful., though not essential.

Send a CV and supporting information to hello@baitstudio.com (with the title VFX Co-Ordinator vacancy) – Closing Date 19th August.

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Junior Motion Graphics Designer position

We're looking for a Junior Motion Graphics Designer to join our team.

Are you a designer who is interested in moving into motion work? Or a motion graphics person, with a very strong eye and flair for design?

Then we'd like to hear from you.

You will need to be passionate about creating visually innovative and creatively inspired work for a broad range of audiences, working collaboratively and under your own initiative.

Preferably you will have worked in a studio environment which could have been as a placement or work experience, along with a relevant degree.

If you know After Effects and Cinema 4D that would be great, but we'd be happy to train the right person.

If you have strong design skills, illustration and artwork, excellent organisation and communication skills, ability to multi-task, prioritise and problem solve, then we'd like to hear from you. Send a CV and examples of your work to hello@baitstudio.com (with the title Junior Motion Graphics vacancy) - Closing Date 14th August.

Planning for VFX in Low Budget Films

Bait’s VFX Supervisors Christian Lett and Llyr Williams have recently been on tour with their presentation ‘Planning for VFX in Low Budget Films’, along with VFX Producer Pete Rogers . Inspired by Bait’s work on the award-winning sci-fi thriller ‘The Machine’, the presentation was created by Christian to show how a distinctive VFX vision can be achieved even with a low budget. The Bait Studio team have delivered their presentation at the BFX Festival in Bournemouth (in association with Cross Channel Film Labs), at the Iris Prize Festival Producer’s Forum in Cardiff and at Film Fest Cymru.

Film Fest Cymru

The Bait team were out in force last Sunday for the official Film Fest Cymru screening in the Wales Millennium Centre, to see this year’s Made in Wales films on the big screen. Bait were heavily involved in this year’s training programme, with VFX Supervisors Christian Lett and Llyr Williams mentoring Talent Pool Wales trainee Jonny Williams. Under their supervision Jonny completed all the visual effects shots in the It’s my Shout films and he will be returning to Bait next month to work on the on the new series of Llan-ar-goll-en. Bait also sponsored the Best Camera Trainee award at the ceremony that followed the screening, as well as running a visual effects workshop in the lead up to the event.

Arriva Trains Wales Marketing Award win

We’re delighted to announce that the ‘Make Me Smile’ TV advert we created for Arriva Trains Wales won a Canmol Wales Marketing Award last week. Bait were commissioned by agency Hello Starling to provide an end to end creative solution, writing the copy, designing the visuals, casting and directing the voiceover. Watch the award-winning ‘Make Me Smile’ advert here and read more about the Canmol Wales Marketing Award here.

Cinefex fires up The Machine

Cinefex is a quarterly magazine devoted to motion picture visual effects. Since 1980, it has been the bible for effects professionals and enthusiasts. To coincide with The Machine's DVD/Blu-Ray release in the US, our VFX leads Christian Lett and Llyr Williams were interviewed for the Cinefex blog.

You can read the full article here.

Bait looking for 3 juniors

We have three trainee vacancies at Bait Studiothrough the Jobs Growth Wales scheme, to be eligible you need to be aged 16-24 and not in full time employment or full time education.

The vacancies are for 1 x Junior VFX Artist and 2 x Junior Motion Graphics Designers and the closing date is June 25th.

Find out more here and search by our postcode CF11 9LJ.

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Arriva Trains Wales TV campaign goes live

Bait recently completed work on Arriva Trains Wales' TV advert, which airs on ITV, Sky and S4C, working alongside independent advertising agency Hello Starling. We oversaw the full production from brief to final delivery, writing the copy, casting and directing the voiceover, getting Clearcast approval and delivering to stations, as well as producing the animation. You can watch the ad here.

The Machine in your home

If you'd like to see 250 of Bait's VFX shots, you can now do so in the comfort of your own home. The Machine, directed by Caradog James **(Little White Lies) and starring **Caity Lotz (Arrow) and Toby Stephens (Black Sails) is now available on Blu-ray, DVD and video on demand (Blinkbox, iTunes, Raindance Releasing, Sky Store, Film 4OD, Virgin Movies, EE).

Betty Crocker campaign nominated in Marketing Week Awards

We're very pleased to hear that our friends at The Collaborators have been nominated for a Marketing Week Engage Award, for their brand work for Betty Crocker. Bait worked alongside the agency on both the TV ad and the online hints and tips videos that formed part of this campaign. We'll have everything crossed for them from now until the ceremony on June 26th.

Gruff Rhys announces American Interior

Bait has been working with Super Furry Animals frontman Gruff Rhys, director Dyl Goch and artist Pete Fowler on graphics and animation for American Interior, a new trans-media project from the team behind Separado!

"Gruff Rhys ventures into the American Interior

Two men. Two quests. Two centuries apart. Four ways to experience the search for a lost tribe. Album. Book. Film. App.

Gruff Rhys introduces American Interior – a bold and ambitious multiplatform tale of adventure set for release in May 2014.

American Interior is a unique project that firmly establishes Gruff Rhys as a captivating storyteller, blurring the boundaries and possibilities of songwriting, music, literature, film and technology to create a multisensory experience telling the incredible true story of John Evans."

You can watch the trailer here and find out more about the project here.

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Award win for Griff Rhys Jones

We are delighted that Griff Rhys Jones has been given a special award for the BBC documentary ‘Burma, my father and the Forgotten Army’.

The Ghana UK Based Achievement Awards (GUBA) has honoured Griff with the award for raising awareness of the Ghanaian veterans story. The documentary about Griff's father, and his time as a medical doctor serving in the Gold Coast Regiment of the West African Frontier Force, was produced by Modern TV with map graphics by Bait. It was broadcast on BBC Two earlier this Summer.

Broadcast Tech Young Talent Award nominations

We're proud to announce that two of our team – Giuliana Marenghi (Production Co-Ordinator) and Jay Murray (Junior VFX Artist)– have been nominated for this year’s Broadcast TECH Young Talent Awards. The awards recognise outstanding individuals under 30 working in technology and post production. Both Giuliana and Jay have been nominated for the VFX category. The winners are to be announced at a special reception on Tuesday 26th November at The Hospital Club in London.

The Machine trailer goes live

Indie sci-fi feature The Machine has been wowing festival crowds and winning awards throughout 2013, building up anticipation for the March 2014 general release. The trailer went live yesterday, including some of our visual effects work on the film.

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British Academy Children's Awards 2013 Nominations

Nominations were announced this week for the British Academy Children's Awards 2013.

Welsh language children's channel Cyw, has been nominated for Channel of the Year, Bait worked on the branding for the channel, creating the animated characters that are used across the channel. As well as our ongoing work for the Cyw brand, we also work on a number of the shows that feature on the channel.

Y Lifft (The Lift) is nominated for the Multiplatform award, we worked on design and titles for this innovative S4C show, alongside Boom Kids.

Ha Ha Hairies (Cartoonito, S4C) is nominated for Pre-School Live Action, following its recent win at the Welsh BAFTA event. Bait worked with Adastra Creative on visual effects for the show, alongside animation work from our new animation arm Cloth Cat Animation.

The winners will be announced on November 24th.

The Machine wows Raindance

Independent sci-fi movie The Machine, which Bait supplied visual effects for, was a big hit at the recent Raindance Film Festival in London. The feature, produced by Red and Black Films, was the closing gala screening at the festival and also picked up the "Best UK Feature" award at the event. Find out more here.

Visual effects on The Machine singled out for praise.

Indie sci-fi thriller "The Machine" premiered at the TriBeCa Film Festival in New York this weekend. The film's visual effects, including almost 250 shots completed by Bait Studio, were singled out for praise by the film's first reviewer at The Verge. "It’s all accompanied by some impressive visual effects work for a smaller, independent film" "...while transparent touch interfaces abound they feel more realistic than Minority Report’s sweeping hand gestures ever did"

Read the full review here.

Tales of Friendship Case Study from The Foundry

Bait's MD Jon Rennie has been talking to The Foundry about how technology and creativity came together when we worked on Disney's Tales of Friendship. Read the article here.